Today I want to talk about “the problems of delivering wrong content”.

Big Mistake: Delivering The Wrong Type of Content

I watched a presentation about Facebook marketing by someone who claimed to be an expert.

I whispered to the person next to me halfway through it, “Do you have any idea what he is talking about?” My seatmate shook his head “no”.

The speaker was getting into the nitty-gritty technical details about using the Facebook platform to generate leads.

As a result, his talk was painfully dull and made me feel stupid. It didn’t make me want to invest in his service.

When speaking to an audience, drop the tech talk and geek speak. 

Your prospects don’t care about the nitty-gritty details about how something works; they are looking for solutions to their problems.

When you get into complicated details, 

~ you are not showing your audience how smart you are; 

~ you are putting them to sleep and, 

~ in some cases, pissing them off because they can’t follow what you are saying.

I have a sizeable number of customers who sell hrms software and they are notorious for talking tech because that’s what they think is cool. 

However, this mistake isn’t limited to professionals who sell technology; lawyers, financial advisors, and healthcare providers are also guilty.

A related mistake is using insider language during your presentation.

I remember listening to a speaker and he kept saying, “Let’s be 100”.

Now it took me a while to figure out what the expert was talking about.

Some of you might already know, I will translate for those who are like me.

It means “Let’s be 100% honest”.

We assume that everyone understands the terminology because we are knee-deep in our industries and know our products inside and out.

You want your content to be infotaining, meaning you entertainingly deliver valuable information. 

However, getting deep into details about your solution or using tech-talk does the opposite.

Okay, I have got to bounce.

Notes: Here is a BREAKING NEWS about an excellent birthday gift I am giving you on my birthday, which is tomorrow 🙂

Race over here to get my birthday gifts that I have kept for you…

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