A story about: “The Boy In The Plastic Bubble”.

This story revolves around a boy who is confined to staying a germ free, specially made room in his home.

Because he doesn’t have a functioning immune system.

It looks like a lot of sales and marketing gurus and their devotees are living in this kind of plastic bubble as well.

These gurus invent wonderful sounding theories in their laboratories, plan how to sell their theories from their home and then impose them upon gullible customers.

The problem is that the gurus never tested their theories in the real world.

They never stepped outside their plastic bubble to see if what they were selling really worked.

Sure, they might sell a lot of their product but that doesn’t mean it actually works.

But let’s not forget our friendly business owners and entrepreneurs who are also living a plastic bubble, isolated from their customers.

They have lost touch with who their customers really are, what they want and desire, what keeps them awake at night and all the other stuff you need to know to sell effectively.

It’s time to step outside our plastic bubble, get on our horse and reconnect with the people we serve.

So, my young friend, take a minute and answer this simple question:

What is the biggest challenge you are struggling with in your business, right now?

Your answer will let me know how I can best help you.

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