My lazy email secret

Last weekend, I did a video call with WWA [Work With Ashish] client, and got this excellent question:

“I love your daily e-mails and the mix from personal stories about the family
and your life through to advice and rants to more sales focused and reminders
about offers. Familiarity, frequency and sharing all build confidence. 

My question is how far in advance do you write them, and do you have a 
schedule of topics?”

I would like to tell you that I have a master marketing calendar, and everything is planned out but I cannot tell you that.

That would take a lot of work!

No, the emails that I write, like this one, are done a day prior and then schedule them.

It takes me about 15 minutes to write out one of these bad boys.

Now, what I do know in advance is what I will be selling in my email.

Just as with creating any sales presentation, I begin with the end in mind.

For example, for the next few days, I will be promoting Work With Ashish (provided my website is up and running).

Therefore, all of my emails will tie in a pitch for that specific thing.

Whenever you are creating a presentation to sell anything, you MUST always start with your offer.

I typically create the order form before anything else.

How can I create a presentation that sells a product or service if I don’t know specifically what it is I am selling?

But I digress.

After I determine what I am going to offer in my email, I usually come up with the subject line and then start writing.

Often, I don’t know how my email is going to tie into the offer before I start writing it, but in the end, it all comes together.

Enjoy your Monday

Note: Discover An Uncommon System For Writing Compelling Emails That Get Opened, Get Read, And Build Long-Lasting Relationships—Resulting In More Money In Your Pocket… race over here