How To Increase Conversions In Holiday Seasons

We are racing towards Diwali – FAST. 

There are a lot of shoppers that haven’t even STARTED their Diwali shopping. 

People are still, trying to figure out unique gifts for that special someone or what to buy for a person who “has everything”.

There is still, plenty of buying to be done which translates into plenty of opportunities for you.  

But what if, you don’t sell traditional gift type products or services?  

~ Could you offer a gift certificate? 

~ Or is there a service you offer that could make people’s life easier at the holidays?

~ Maybe a restaurant that could offer to cook the holiday meal or quick meals on the go for stressed out holiday shoppers? 

~ Maybe, a car tune-up or a special car emergency kit for those traveling to their home-town during the holidays? 

~ Have you made yourself APPEALING to holiday shoppers?

~ Have you captured their capture attention?

~ Have you created offers that help people in the shopping mood get the most out of your offers?

~ Have you create a system that drives conversions, fast?

Here are my top tips for helping people in the shopping mood get the most out of your offers.

Create a dedicated Holiday Page on your website:

People don’t want to work to find what they want—and may not even know you have something special to offer for the holidays.

Show them a page with gift ideas on it.

Pack your holiday sales page with holiday images and suggestions of the kinds of gifts you have to offer and get them engaged.

This is especially important, if people’s don’t think of you for shopping gifts. 

Nearly every business can offer at the very least a gift certificate.

So by making a holiday sales page with a gift certificate may just spark some new business.

Use holiday-themed emails:

Entering the conversation that is already going on in their head is always a good idea.

And this time of year it’s especially easy to do because there is a good chance the holidays is exactly what’s on their mind.

Subject lines that include things such as:

“7 Unique Gifts For That Hard-To-Shop-For Person”

“Last Chance For Free Shipping On Holiday Gifts” 

“3 Ways To Make Your Last-Minute Holiday Shopping Easier” 

Instantly Grab Attention.

Provide suggestion cheat-sheets:

Sometimes people are totally clueless about what to get their loved ones. 

Providing a detailed guide can help people get past this issue. 

Include size or amount charts where applicable.

To do this, simply list some target audiences followed by a product suggestion or two for each category. 

For example:

~ For the college student

~ For the new business owner

~ For the entrepreneur

~ For the writer

~ For the stressed-out mom

~ Etc, Etc, Etc.

Trigger higher spending:

Sure you want to increase conversions, but you can also look at increasing your average order size. 

You can offer things such as:

~ Free delivery at a certain level of spending.

~ An upsell, or two. Offer at least one—if not two upsells.

Offer a special touch:

Do you offer themed gift-wrapping? 

Do you have a special holiday report that you can use?

If you have something special that goes well, this can be the final personalisation that helps seal the deal. 

Plus, if gift-wrapping is something you normally charge for, this might just be a way to increase your order size.

Be sure to let people know what special touches you offer by including a distinctive box that tells what you offer and what their options are. 

And don’t forget to remind them again at check out.

If you think this isn’t important, think again. 

According a study, our attention spans have narrowed from 12 seconds to 8 seconds as of 2020. 

Yet another reason to make sure you focus in on targeting your audience.

Note: If you want more templates on how to craft sales and marketing messages that truly resonate with your ideal clients—year-round—so you can always attract a flood of clients or customers and frame your products and services as the ONLY viable solution.

Then take advantage of “The Art of Getting Customers”. Just for ₹120 and will instantly delivered to your inbox, within minutes.

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