I am up bright and early this morning and it’s not by choice.
I am doing delivering a speech in Suba International, Mumbai, woke up about at 4:00 a.m. and couldn’t get back to sleep. So I decided to write to you ranger.
The other day I told you that you needed to create or amplify the feeling of dissatisfaction in your audience.
Today, I am going to give you a tip about how to do that.
It can be explained in one word: “Contrast”.
You want to contrast how their life and circumstances are now to how they could be.
It’s the proverbial greener pasture’s pitch and it works on almost everyone.
In every coaching group I have ever conducted, everyone wants to be in everyone else’s business after they hear about it because it sounds so much better than the business they are currently in!
A powerful way to use contrast is by future pacing your audience. You paint a vivid picture through story-telling, case studies and testimonials about how life COULD be for them – if they buy your product or service.
You might have heard of this technique but most people don’t follow up future pacing by bringing their audience crashing back to the reality of their current situation.
When you do a good job of making people live in a reality better than their current one and then rip them out of it, their dissatisfaction is intensified.
What I just told you is pure gold.
Figure out how to use it in your next presentation and watch your sales soar.
Have Gee mein Gee!
Ashish “Sleepless in Suba International” Pawar
P.S.: If you are having trouble attracting customers, clients or patients, then get this free tool: http://headway2success.com/business-survival-tools/
is a direct response marketing strategist, helping people in just about every category of business turn their ideas into fortunes. Ashish’s approach is simple and refreshing and enriches those who act on his advice. If you want Ashish to personally design your marketing funnel that brings in more money, click here
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.
You still have that right. But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?