Last week, I attended one of my coaching clients off-site meeting…

The goal was to get away from all of the distractions and review what was accomplished, where to go and how to do that. (If you are not doing this for your own business, I highly recommend it.)

Of course, the main focus is always the customers…

Because what truly grows your company is customers.

Not stock values.  Not shareholders.  Not products or services.


Think about that for a second, because it’s an important point.

It’s not stock values that grow your company. If you look at the stock market over the past several years you will realise that a company’s stock value shifts—day to day, even hour to hour, no matter what you do.

It’s not shareholders. Shareholders don’t buy your product or service.

It’s not your product or services.  Sure you can have an excellent product or service–and that certainly helps.

But if no one knows about your product or service, or if you haven’t demonstrated what it can do for your customer, then it won’t matter.

What truly grows your company is customers. Especially when you keep them around for a long time and don’t have to constantly replace them.

That means your customers are king.

Today I want to focus on keeping your customers once you get them.

Help them be immediately successful: One of the strategies I have been working on at Headway Marketing Strategy is how to get our new customers up and running and succeeding RIGHT away.

There are so many resources to choose from, it has been overwhelming for new customers to figure out what they should focus on first.

As a result, customers drop out because they either don’t feel successful or they don’t see success fast enough (again, how can they if they don’t have the right tools in their hands.)

Here is what I did to solve this problem and what you can do to:

1. Make it easy for customers to find what they are looking for.

Your customers are busy. They don’t know what you have to offer. And they don’t want to spend a lot of time looking for what they want.

Categorise your products, services and resources so it’s easy for your customer to find the resource they want. If possible group all your resources by category. Also label products, beginner, intermediate, and advanced so customers could self-select the level they are at.

2. Tell them what they need.

Whether you have fifty products & service or three products & services to offer, anything over two choices makes it difficult for new customers to decide.

I solved this problem by looking at the top recommended resources by my customers and what would help a new customer immediately experience success. Dynamic Marketing again and again came up.

I began offering this immediately to new members to help them jumpstart their path to marketing success.

3. Follow up.

Just because a customer doesn’t get started the first time that doesn’t mean you should stop offering it.

I continue to follow up on the same product suggestion with different offers because I know Dynamic Marketing is one of the fastest paths to getting marketing results in your business.

4. Give them another suggestion.

Sometimes, for whatever reason, your new customer doesn’t want the thing that you are offering. Give them a different suggestion to find out what will interest them.

If your customers have been through the follow-up sequence, begin offering other products with measures in place such as special offers, free reports and more to find out what will interest them instead.

5. Distribute your suggestions across multiple channels.

You can’t depend on customers to ask the right questions or even ask you what they need.

And even if you tell them once, you need to tell them again, through different channels, because they may not be in the right frame of mind the first time you tell them.

Gary Halbert makes the point that if your customer had a fight with his spouse and left his briefcase at home, he is probably going to say “no” to you that day.  

You need to use multiple channels with multiple messages and give your customer multiple chances to say “yes” to your offer.

If customers don’t order Dynamic Marketing the first time I give them more chances by sending follow up emails, holding a webinar, and sending a direct response campaign.

Always remember that your customer is king. When you do everything you can to get the right tools into their hands that helps them be immediately successful, you will have the start of a long relationship with your customer.

P.S.: If you are looking for ways to build a long-lasting relationship with your customer and build up a herd that buys from you again and again, you will want Grow Your List, hop in here:

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