I bought an expensive product about how to do Emails from a famous and successful marketer.
(Why would I do that when I am the king of Email that sell? Because school is never out for the real pro.)
The product was okay but NOT worth the seven-thousand-₹upiyas purchase price.
In fact, after I went through it, I thought about doubling the cost of my product!
His promotion to sell this program was intense and included a heavy last day, a deadline-based email campaign.
If I didn’t order the product before the deadline, I would miss out on the tremendous savings he was offering.
The countdown timers and his emails ticked away, moving dangerously close to zero.
I bought well before the impending deadline.
Then it happened…
A couple of days after the deadline, I started receiving another series of emails…
…but this time there was a NEW deadline for the same product I had just bought, but this time it was at half-price!
So not only was this person’s deadline fake but he also was making a better deal to people who didn’t buy during the original promotion.
Obviously, I will never buy anything from this guy again because he lost all trust and credibility.
If you are going to use deadlines for some of your promotions, and you should, make them real.
Some time back I ran a promotion with a hard deadline of Friday, midnight.
I was ashamed to wake up on Saturday morning to discover that the redirect on my sales page did not work when the clock hit zero.
I fixed that problem quickly because I never want anyone to think I am using artificial deadlines.
By the way, I am no saint.
I have used this type of false scarcity in the past because that’s what “marketers do”.
But just because everyone is doing it, and it might fall under the category of “marketing license”, doesn’t make it right.
Sure, you might make a few more sales by using deceiving and manipulative strategies, but at what cost?
Note: You don’t need to use fake marketing strategies if you know the secrets of persuasion. And the best way to stay on the cutting edge of this most important topic is by racing over here…
is a direct response marketing strategist, helping people in just about every category of business turn their ideas into fortunes. Ashish’s approach is simple and refreshing and enriches those who act on his advice. If you want Ashish to personally design your marketing funnel that brings in more money, click here
Leave A Comment