Fortunately, early on I realised that a business’s most important asset, is it’s CUSTOMERS.
When you get them, by God don’t let them slip or get away.
I also learned early on that you will not keep them for life based on the value of what you are selling.
Sure, you will keep them for maybe for a couple of years based on value, but value alone won’t keep them hanging around.
You don’t get to this position by blind fold.
But having said that, you can get to this position using somewhat less-than-obvious techniques.
If you want to build customers for life, series fiction is a good model to study.
To demonstrate, here are three things series fiction authors do and you too should apply to your business to keep people coming back for more…
Make Them Eager For The Next Installment.
Author Amish Tripathi published ‘The Immortals of Meluha’ in February 2010. It was his first book of the Shiva Trilogy making him the fastest selling series in Indian publishing industry.
People loved this book so much they couldn’t wait to get the next book from him. And so he released The Secret of the Nagas (2011) and The Oath of the Vayuputras (2013).
Create that same eagerness in your customers—that desire to hear what you are going to do next.
Build that excitement and anticipation to open and read whatever you send them.
Every time. Week after week. Year after year.
Get “Famous” With Your Target Audience.
Look at any of the big celebrities in sports and in entertainment industry. They have found ways to hold people’s interest which in turn has built their celebrity status.
Remember, you have to deliberately and strategically create, develop, and use personality to build your celebrity—and your following.
Keep Your Customers Involved, Active, And Responsive.
Keeping a relationship going like this is not a common thing.
How long do your customers stick around?
One year?
Two years?
Five years?
Twenty?
This does not happen by accident.
And in the business world you will find very few people that have customers who stay with them for life.
You have to think about how you keep people interested enough to stay for life (and beyond even.)
If you would like to know about the principles I use that has allowed me to keep customers for long.
While boosting lifetime customer value, customer retention, and overall profits…and how you can too, then
NOTES – Get “The Art Of Getting Customers” And Tansforming Your Small Business Into A Powerful Direct Response Marketing Business. Click here to claim your copy ustomer-getting, sales-boosting tactics.
is a direct response marketing strategist, helping people in just about every category of business turn their ideas into fortunes. Ashish’s approach is simple and refreshing and enriches those who act on his advice. If you want Ashish to personally design your marketing funnel that brings in more money, click here
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