If you have ever attended a seminar, I am sure this has happened to you…

You are sitting in your seat, waiting for the next speaker.

And then Bandook Singh, motivational speaker extraordinaire, bounds onto the stage and enthusiastically asks, “How many of you want to learn how to make more money? Raise your hand!” Then Bandook asks, “How many of you want to have more free time? Raise your hand!”

And it goes on and on until you want to puke.

Singh is trying to manipulate you and you know it.

He is asking you silly questions and trying to get you “involved” by getting you to raise your hand.

It’s painful and embarrassing.

Singh is trying to do is use the power of what I call “compliance”.

Don’t get me wrong, this is a very powerful technique… if it’s done properly.

If you get an audience to do what you tell them to do, when you tell them to do it, throughout your entire presentation, they are more likely to do what you tell them to do at the end of your presentation – which is buy what you are selling.

But when a speaker uses the power of compliance in a “kindergarten” way, it becomes obvious and audience members will put their guard up.

Remember, a tactic known is a tactic blown.

And even if such a crude form of the compliance principle worked, why would you want to embarrass yourself by using it?

Tomorrow, I will share with you the correct way to use compliance. It’s crazy powerful.

Have Gee mein Gee

Ashish “Mr. Compliance” Pawar

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