I have to confess, when I first started marketing on the Internet, I wasn’t making much money there.

Maybe around ₹5000.00 a year.

Hardly enough to cover the cost of doing this.

But once I learned how to successfully use online marketing, I quickly took that to ₹5000.00 a week and then ₹5000.00 a day…

…and you can too.

Today I will discuss how to effectively market your business on the Internet.

It may be true that some small business owners don’t think it’s necessary.

But from what I see and hear, I believe it mostly has to do with overwhelm, confusion and not knowing how to do it.

# Have clear goals for what you want to achieve.

It’s a mistake to simply slap together a website or hire some “expert” to build you a site or put together some online marketing.

Without clear goals, you will find it not only gets expensive time and money-wise if you constantly have to re-do things.

But your business will take a huge hit in terms of lost customers who quickly abandon your website due to lack of clarity on how you can help them.

Your goal might be to gain new customers, build deeper relationships with existing customers, sell more stuff or attract a steady stream of leads.

Think about your short, medium and long-term goals.

# Strategic approach to attain them

Because without strategy, you have no direction.

Think about what type of site will help you achieve your goals.

For example, would a soft-capture site or hard-capture site work better for you?

Should it have a single purpose?

Should you make an online catalogue?

Should you use direct response or presentation?

# Define your ideal target market. 

Be specific. 

For instance, “car buyers” is too general. 

Within that category there are first-time buyers, sports car buyers, truck buyers, etc.  

The more you know about your target market, the better you can serve them and the more you can tailor your future campaigns, both online and offline.

PLUS… the more ideal customers you will attract… the more sales you will make… the more referrals you will receive.

# Develop a powerful Unique Selling Proposition (USP). 

that differentiates you from your competitors.

This is especially important when marketing on the Internet, because it’s real easy for your online prospects to click away from your website and search for what else is available.

# Make your Internet marketing evergreen.

By using key fundamentals and foundational principles of what works in marketing, you can create Internet marketing that will work today, tomorrow and for years to come.

This will save you time, money and the frustration of not having to constantly re-do things or chase the “latest trend.” 

Plus, you will find this will make you richer and more relaxed because you will be consistently attracting clients, customers and patients.

And you will eliminate the confusion of trying to constantly learn the newest “thing”.

# Invest in good, strong copy. 

On the Internet, every word matters when it comes to marketing yourself.

Your words either move your prospect to respond or to abandon your website (or other online marketing)… sometimes forever.

Each page is valuable real estate and must move your reader to do something… even if it’s just to read another page.

Making sure the architecture and wording is right is essential to making money online.

# Measure and evaluate your results with analytics to make sure you are achieving your goals.

Online marketing tools can show you where your customers come from, where they spend most of their time, how they respond to your email marketing campaigns and more. 

Key information that tells you whether your marketing is working or needs to be fixed.

So there you have it then, the key to creating powerful Internet marketing is to know what you want before you start and to use a solid strategic approach you know works.

When you do and integrate it with your offline media, you will discover, you will make more money, and spend less time trying to make your online marketing work…

…no matter what your niche is or what is happening in the economy.

Enjoy your weekend, whatever if left of it.

P.S. – Get “The Art of Getting Customers” and have a steady stream of eager prospects in your pipeline and you never have to worry about dealing with those who love to waste your time or with those that make your life miserable by complaining about every little thing.

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