Want to know what the big secret is to a successful business?
You are probably not going to like it.
Marketing—and LOTS of it.
But marketing by itself isn’t enough.
You have to market well!
Today I want to reveal to you 3 things you DEFINITELY do not want to do, especially if you want to be successful:
1.) DO NOT Use the Same Message Over and Over and Over Again
Okay, so you probably have your tired and true marketing message already crafted, and it gets the job done.
Throughout the year you are creating new leads and new business for you with this message.
But like most businesses, you probably have a busy season, right?
You know what I am talking about, correct?
It’s that time of year that you both dread and live for because you know you will be so busy that you will be exhausted from raking in all that money.
Now think about that moment.
Does your marketing message apply to that target audience?
That’s a rhetorical question because no, it doesn’t.
Take this for example, accountants are needed ALL year, but their big boom is during tax season.
When accountants market their services during rest of the year that isn’t tax season, they are not saying, “We will help you get your taxes done before April 15th!”
Because it’s NOT relevant.
That means your business needs to identify what motivates your prospects and customers to come your way during your busy season.
Then, you take that knowledge and craft yourself a handy-dandy marketing message that resonates!
2.) DO NOT Make It All about You
Sure, people like to see the real person behind the business.
But that doesn’t mean that’s all they care about.
Your advertisement, whether it’s on a sales letter, a postcard or in an email, should focus on how you are going to improve the life of your prospect.
A lot of marketers make the mistake of coming up with the perfect message (as discussed above).
And then overloading that message with a bunch of certifications, memberships and affiliations.
To be honest, It DOESN’T matter that much to someone who has never heard of you.
Save that stuff for your website and About Us page.
Where prospects will be going to learn more about you and your business ONCE they are interested in how you can help make their lives better.
3.) DO NOT Think You are Too Good for an Offer
I know, I know, a lot of business owners cringe at the idea of “cheapening” your products and services.
I get it.
I really do.
But the fact is people LOVE a good deal.
They almost expect it.
That’s why Black Friday has slowly become Grey Thursday.
And after having worked on thousands of marketing campaigns, I have come up with some offers than have proven themselves winners time and time again.
USE THEM! Here are a few offers I have seen work:
- BOGO – Buy One Get One
- Scratch off discounts (50% off, 25% off, ₹250 off, ₹500 off)
- Referral Programs – ₹500.00 for 1st referral, ₹1,00.00 for 2nd referral
- 20% off (on any product or service, that you are offering)
- Free quote, free consultation
But know this!
Running a special discount, does not make your services LESS valuable than your competitor’s.
It just means you are going to control them when someone is shopping for what you (and your competitors) offer.
Then after you have won their business.
Make sure you have the customer service and quality in place to become their preferred, go-to business for your industry.
Sounds like a pretty sweet deal, huh?
I will say it again, I have seen far too many business owners make these 3 mistakes and I don’t want you to end up like they did—in the hole.
If you take these steps and avoid these mistakes you wi’ll be on your way to a busy and profitable year!
NOTE: Are you making mistakes in defining your ideal customer, client, or patient? Chances are you don’t have ‘The Art of Getting Customers” that gives you the cheat sheet you need to define your ideal customer.
is a direct response marketing strategist, helping people in just about every category of business turn their ideas into fortunes. Ashish’s approach is simple and refreshing and enriches those who act on his advice. If you want Ashish to personally design your marketing funnel that brings in more money, click here
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