🎢 Roller Coasters: An important principle

You don’t have to “collect a credit card” to “close the sale”.  

The precise same principal applies, and I teach too, whether you are selling a product, service, or idea. 

Which brings me to roller coasters.

When I look out at the roller coaster in Infinity Mall. 

One of the core principles I teach is to bring your audience on an “emotional roller coaster” during your presentation (be it any).

People buy based on emotion, and when you arouse emotions, both positive and negative, you will make more sales. 

You need to make your audience FEEL something if you want to move them. 

It doesn’t matter what you are selling. 

A laundry list of “facts” about your product or service won’t close the sale although to a very tiny portion of your audience, it might.

You need to “move” them. 

Think about the most significant salespeople/communicators/leaders throughout human history.

They all stirred up strong emotions in their audiences and created movements that changed the world, for good and evil. 

You might be thinking, “Yes, but I sell X”, so what you are saying doesn’t apply to me. 

You would be right if you want to be average but since you are reading this right now, that’s obviously not the case. 

If you want to learn how emotionally move your audience to close more sales, regardless of what you are selling, then race over here…

P.S.: Don’t be late on this…